The Little Soap Company

Aside from the small discreet sign to the right of the door and the blind in the bay window few would know Little Soap Company HQ was nestled in Arnold’s old Wine Shop on the Upper High St. Few perhaps know Little Soap Company is the parent company of several national brands, bringing the first natural & organic soaps to supermarket shelves.

From hand-making soap on the kitchen table and selling at local farmers markets, Little Soap Company really has been a rags-to-riches tale, having brought the first organic soap to the supermarket shelves back in 2010 and fast grew to become the first ethical natural soap in all the main Grocers, Chemists and online retailers.

Ahead of its’ time when it founded in 2008, but absolutely of the moment today, the multi-award winning Little Soap Company was created by Emma Heathcote-James when she questioned why UK supermarkets didn’t offer any choice of natural or organic beauty on their shelves. We know many female entrepreneurs start businesses to solve their own problems, and in doing so they reimagine what’s possible and end up creating some of the most forward-thinking, disruptive, and exciting brands in the market and the Little Soap Company story isn’t that different...

When Emma’s Gran died, she realized the natural soaps fragranced only with pure essential oils she brought from abroad weren't available in any UK supermarket. To her, skin care is very akin to the food industry – it’s about provenance and only using a few needed high quality, pure ingredients. She couldn’t understand why synthetic free soap wasn’t easily available amid the weekly shop. It felt wrong and she wanted to create choice for other customers who wanted clean formulation products using only essential oils rather than synthetic fragrance. Unable to do things by halves, what started as a hobby to make soap for herself, then friends and family quickly scaled, now being a morally driven multimillion turnover business, sustainable in all senses of the word making planet friendly products for every body.

Listed nationwide in Waitrose, Sainsbury’s, Booths, Tesco, Morrisons, Co-Op Midcounties (there is one in Broadway behind Russells!), Boots, WHSmith with four very differently priced ranges (Organic from £3.50, Naturals from £2.40, Eco Warrior from £3.75 and Little Beast Pet Range from £5) specific to the retailer and audience.